When many people think of Apple, they think of the ad campaigns that the company has used over the years:
- The original “1984″ Super Bowl ad that introduced the Mac to the world
- The “Think Different” campaign that coincided with the return of Steve Jobs to the company
- The iPod dancing silhouettes
- “There’s an app for that” — the iPhone ads
- “Hello, I’m a Mac. And I’m a PC.” — the Get A Mac ads
Apple’s advertising agency is TBWA / Media Arts Lab, and the person who has been the creative force behind all of these ads is a man by the name of Lee Clow. The 66 year-old Clow has decided to step down as chief creative officer at the agency, although he’ll remain chairman and global director of Media Arts Lab and fulfill other roles within TBWA.
Clow’s replacement is no stranger to Apple. Duncan Milner is currently the executive creative director on the Apple account and is considered by many in the advertising industry to be the perfect replacement for Clow, a close friend of Steve Jobs.
TUAWApple’s ad man steps down, but another Apple fan will take his place originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 31 Oct 2009 12:00:00 EST. Please see our terms for use of feeds.